When we started Junior Cuts in 2007-the first-ever kids' salon in Mumbai and the country — we never imagined the journey it would take us on. Over the past 18 years, now as Pincode 19, our salon has become a trusted space for families, where we've cared for thousands of children's hair and heard just about every concern a parent could have. As both mothers and small business owners, we've always been deeply invested in understanding what children truly need when it comes to haircare. And one thing became abundantly clear-there was a huge gap in the market. Shampoos were either made for babies and toddlers or designed for adults, with nothing catering specifically to the in-between years of growing kids. That's why we created BTWN - a brand born from legacy, experience, and a deep understanding of what works for kids. BTWN is the first salon-quality kids' shampoo for home use, designed specifically for active, growing children. It's gentle, yet provides a thorough cleanse — just what kids need. For 18 years, we've worked with every hair type and tackled every possible hair concern. BTWN is a reflection of those years of hands-on experience, created to make your life as a parent just a little bit easier.

BTWN is designed to support the in-between stage — a time of growth, self-expression, and evolving hair care needs. The brand delivers high-quality, salon-backed products that are both gentle and effective. Focused on clean beauty, transparency, and expert formulations, BTWN makes hair care simple, enjoyable, and confidence-boosting for tweens.

Tween hair is more delicate than adult hair and needs formulas that nourish, not overwhelm. By keeping BTWN products free from unnecessary additives, we ensure a balanced, scalp-friendly approach that keeps hair healthy, fresh, and naturally vibrant — without compromise.