Built on 18 years of expertise, we prioritize honesty, reliability, and trust, delivering products that truly meet the needs of kids in their formative years.
BTWN
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BTWN Brand Philosophy
We focus on crafting products that are both safe and thoughtfully designed to meet the evolving needs of kids aged 5 - 14, supporting their growth and individuality with every use.
We aspire to turn everyday self-care into a routine that promotes confidence, individuality, and personal growth, helping kids develop a positive relationship with their care habits.
BTWN aims to meet an unaddressed need in the market by offering tailored, high-quality hair and body care products for a demographic that lacks dedicated options.
We go beyond the basics of hair and body care, creating a meaningful experience that turns everyday routines into empowering rituals, helping children develop a strong sense of self.
Hair Care 101
BTWN - Dermat Recommended
Dr Sonal Ahuja
Founder - Skin Aesthete
As a dermatologist and a parent, I am thrilled to share my experience with BTWN, Reshma Krishnan’s innovative haircare brand for children aged 5 to 14 . I have personally used the products on my kids, and I’m genuinely impressed by their quality and effectiveness. The shampoo, in particular, stands out with its delightful fragrance and smooth texture, which my children absolutely love. Beyond the sensory appeal, the results are truly remarkable – it leaves their hair silky smooth and thoroughly cleanses the scalp, effectively addressing the challenges of sweat and daily grime. What I appreciate most is how BTWN strikes the perfect balance between gentle care and robust cleansing, catering to the unique needs of children’s developing skin and hair. Reshma has created something truly special with this brand, and I wholeheartedly recommend BTWN to parents looking for safe, effective, and enjoyable products for their kids.
Dr Manisha Mehta
Founder - The Face Studio
As a mother of two boys, aged 11 and 13, I’ve always been on the lookout for the perfect hair care solution — one that tackles both my younger son’s constant dandruff issue and my older son’s dry hair. That’s when Reshma introduced me to BTWN shampoos, and trust me, the results have been incredible! From the very first wash, I noticed a visible difference — BTWN gentle formula not only addressed their hair concerns but also left their hair feeling unbelievably soft and silky. Now, both of them are absolutely hooked on BTWN products and can’t get enough! They shampoo their hair every day, and I love that these products are so mild yet effective. Finally, a hair care routine they actually enjoy!
