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Go to the shopFrequently asked questions
What makes BTWN different from other kids' hair care brands?
BTWN is specially formulated for kids aged 5 - 14, bridging the gap between baby shampoos and
adult hair care. Unlike many kids' shampoos, BTWN provides salon-quality, science-backed
formulations that cater to the evolving needs of tween hair — offering gentle yet effective
cleansing, hydration, and scalp care. Our products are dermatologist-recommended, free from
parabens and harsh chemicals, ensuring safe and nourishing hair care for growing kids.
Are BTWN products safe for sensitive scalps?
Yes! BTWN products are made with clean, non-irritating ingredients that are gentle on sensitive
scalps. Infused with natural extracts like aloe vera, oatmeal extract, and niacinamide, our
shampoos and conditioners help soothe the scalp, reduce itchiness, and maintain moisture
balance. The formulas are free from harsh chemicals and common allergens, making them ideal
for kids with scalp sensitivities.
Are BTWN products suitable for boys and girls?
Absolutely! BTWN is designed for all kids, regardless of gender. Boys often skip using
conditioner, but our lightweight, non-greasy formula makes it easy to incorporate into their
routine. Whether your child has straight, curly, dry, or oily hair, BTWN offers targeted solutions to
keep their hair healthy, strong, and manageable.
Do BTWN shampoos work for kids with oily hair?
Yes! BTWN shampoos effectively cleanse excess oil while maintaining the scalp’s natural
moisture balance. For kids with oily hair, we recommend the BTWN Regular Shampoo for
gentle everyday cleansing or the BTWN Active Sports Shampoo for deeper cleansing after
sports and outdoor activities. Washing every other day helps keep oil buildup under control
without over-drying the scalp.
How to use BTWN products
1. Shampoo: Wet hair thoroughly, apply a small amount of shampoo, and gently massage
into the scalp. Rinse well.
2. Conditioner: Apply conditioner to the mid-lengths and ends of damp hair. Depending upon the shampoo variant, leave on for 1 - 3 minutes, to lock in moisture, then rinse thoroughly.
3. Frequency: Kids with normal hair can wash 2 - 3 times a week, while active kids or those with oily hair may need to wash every other day. Curly-haired kids should wash 1 - 2 times a week to retain moisture.
2. Conditioner: Apply conditioner to the mid-lengths and ends of damp hair. Depending upon the shampoo variant, leave on for 1 - 3 minutes, to lock in moisture, then rinse thoroughly.
3. Frequency: Kids with normal hair can wash 2 - 3 times a week, while active kids or those with oily hair may need to wash every other day. Curly-haired kids should wash 1 - 2 times a week to retain moisture.
Choosing the right shampoo for your child
● Regular Shampoo: Perfect for everyday gentle cleansing for all hair types.
● Curly Hair Shampoo: Hydrates, defines curls, and tames frizz for naturally curly hair.
● Anti - Dandruff Shampoo: Soothes scalp irritation, removes flakes, and prevents buildup.
● Active Sports Shampoo: Deep cleans sweat, dirt, and oil — i deal for sporty, active kids.
● Curly Hair Shampoo: Hydrates, defines curls, and tames frizz for naturally curly hair.
● Anti - Dandruff Shampoo: Soothes scalp irritation, removes flakes, and prevents buildup.
● Active Sports Shampoo: Deep cleans sweat, dirt, and oil — i deal for sporty, active kids.
Where can I buy BTWN products?
BTWN products are available on our official website www.btwn.in. We are also expanding into
several marketplaces and salons across Mumbai. Stay tuned for updates on availability in your
area!
How long does shipping take?
Shipping times may vary based on location, but standard delivery typically takes 3 - 7 business
days.
What is BTWN's return & refund policy?
Return & Refund Policy
Products purchased from BTWN cannot be returned or exchanged since they are classified under "Hygiene, Health and Personal Care products".
Exceptions
However, items received damaged, defective, expired, or incorrect are eligible for a free replacement* You have to initiate a return within 2 days of delivery of the product. To initiate a return, you can contact us at: support@btwn.in If your return request is accepted, we’ll send detailed instructions on how and where to send your package. Items sent back to us without requesting a return will not be accepted and re-shipped. Packages lost in transit are eligible for replacement (same product as ordered) at the earliest possible time.
Products purchased from BTWN cannot be returned or exchanged since they are classified under "Hygiene, Health and Personal Care products".
Exceptions
However, items received damaged, defective, expired, or incorrect are eligible for a free replacement* You have to initiate a return within 2 days of delivery of the product. To initiate a return, you can contact us at: support@btwn.in If your return request is accepted, we’ll send detailed instructions on how and where to send your package. Items sent back to us without requesting a return will not be accepted and re-shipped. Packages lost in transit are eligible for replacement (same product as ordered) at the earliest possible time.
